Oil of Olay

Many of today's American women who were children in the 1950s will remember that their mother's Oil of Olay glass bottle was filled with a pink substance that was somewhat liquid-like, compared to the consistency of most of today’s creams and moisturizers.

Early on, Oil of Olay was not mass distributed. Instead, it was only sold to stores based on the store's requests. Usually, so many customers would ask for Oil of Olay that various stores would keep their shelves stocked. However, not long after its introduction in the early 1950s, Oil of Olay began appearing in many international countries such as Australia, the Netherlands, the United States, Germany, and the United Kingdom.

Richardson-Vicks Acquires Oil of Olay

In 1970, the original inventor of Oil of Olay sold the company to Richardson Merrell, Incorporated, which later became known as Richardson-Vicks, Incorporated. After the acquisition, Oil of Olay began appearing in all sorts of advertising mediums, including television.

In addition to being mass-marketed, Oil of Olay began being distributed in more international countries, mostly in Europe. However, the brand name was slightly modified for many of the countries where it was sold.

Procter & Gamble Steps In

In 1985, Procter & Gamble became owners of the company that had acquired Oil of Olay in the 1970s. Now in control of Oil of Olay's future, Procter & Gamble decided to create many different product lines and also expand to even more international countries. Both of these choices led Procter & Gamble to turn Oil of Olay into a billion dollar product by the early part of the 21st century.

Love the Skin You're In

Although Oil of Olay has had many advertising slogans associated with it over the course of its almost 50-year existence, its current motto is, "Love the Skin You're In."

This slogan seems to be so fitting for the product because of the many benefits that Oil of Olay provides to women's skin.

Oil of olay manufactures several lines of women's skin care products. Although each one of their skin care lines targets a specific aspect, each one is dedicated towards achieving beautiful, healthy skin with gentle products. Their skin care lines include:

• Definity: An anti-aging line with a moisturizer, hydrating cream, and corrective lotion.

• Regenerist: A line designed to reactivate and refresh skin through exfoliation and moisturization. Products inlcude a microdermabrasion system, thermal polish, exfoliating cloths, hydration cream, daily and eye-lifting serums, night recovery cream, and targeted tone enhancer.

• Total Effects: This anti-aging line has been developed with the aid of seven vitamins and minerals, including vitamin E and Pro vitamin B5. It includes serums, moisturizers, cleansing cloths, and restoration treatments.

• Complete: In addition to a wide range of UV protecting body and facial lotions, Olay Complete also includes tinted moisturizers and night creams.

• Touch of Sun: Well aware of the damaging effects of the sun, Olay has designed this self-tanning line to help women achieve a healthy glow without being subjecting to the sun's harmful rays. So you can look great with your swim suit without having to pay for it with sun damage!

• Clarity: A gentle but effective [[Acne Skin Care| blemish] line, Clarity includes toner, cleanser, cleansing cloths, and scrub.

• Daily Facials: Making facials easier for today's busy women, Olay offers Facial Express, a line consisting of cleansing cloths, foaming disks, masks, and makeup remover.

Although many products cater to women's facial skin, a variety of body washes and body lotions are now available in addition to the well known Olay cleansing bar. Recent additions also include an olay vitamin line and the company's teaming up with Covergirl to produce Advanced Radiance cosmetics, which contain Olay ingredients.

Costs and Where to Buy

In addition to their high quality, one of the most desirbale attributes of Olay products is that their cost makes them affordable for the everyday consumer. You can purchase many of their skincare products at department stores such as Wal-Mart and K-mart, as well as drugstores and the health and beauty section of most grocery stores. You can also purchase online from amazon, CVS.com, drugstore.com, and walgreens.com.

Club Olay

Oil of Olay has a "club" for anyone who wants to join called, "Club Olay." By joining this club, a person will receive in the mail free samples of new Oil of Olay products, coupons, and e-mailed information about new products and product news.

Live Consultation Counter

Since there are quite a few Oil of Olay product lines currently on the market, some women may want a bit of advice on which products will benefit them the most. Because of this, there is an "Olay Live Consultation Counter" available for anyone who has questions about products.

The Consultation Counter is open five days a week (Monday through Friday) from 10 a.m. until 8 p.m. (Eastern Time) and can be accessed from the Oil of Olay website.

Olay is for All Ages

It seems that Oil of Olay is only marketed to adult women, however, some of the products that Oil of Olay currently produces may also beneficial to teenagers. For example, Oil of Olay Daily Renewal Cleanser has been known to help clear up acne that teenagers sometimes experience. Young women can also benefit frm their anti-aging products since it's never to early to start wrinkle prevention. More information on each of the Oil of Olay products is available on the Oil of Olay website.