Perfekt Skin Gel

Perfect skin calls for nothing less than Perfekt Skin Gel. Sure, it may be a bit of a play on words, but it's also the name of a company that specializes in technologically advanced products that make beauty simple and effective.

Flawless skin is now much easier to achieve.

Per-fekt Beauty was founded by Richard Anderson, a pioneer in the beauty industry who is responsible for launching a number of popular brands, including The Lancaster Group, Bobbi Brown Essentials and Yves Saint Laurent. His vision for Per-fekt Beauty grew from his realization that women simply did not have time to adopt high maintenance beauty rituals and stick with them day in and day out. His goal was to design a simple system that would take less time to incorporate into a daily regimen than the average product, but that was even more effective. The result was Per-fekt Beauty, a lineup of multitasking products that promise to simplify life for busy, on-the-go women with little time to spare.

You may have seen this wonder of a product recently at Sephora or come across it online. The company touts it as a clean, modern formula that creates an airbrushed, natural finish on the skin. The idea is that applying it will eliminate the need to use traditional foundations, color correctors, concealers, primers and powders. Instead, simply glide the lightweight Perfekt Skin Gel onto the skin, massage gently and enjoy the appearance of instantly healthier, more vibrant skin.

This remarkably flawless finish is achieved through very specific tasks:

• The skin tone is improved and even softened as the product masks imperfections and reveals a more even, smoother complexion.
• Fine lines, wrinkles and enlarged pores are diminished.
• The appearance of ruddy or blotchy skin is concealed.
• Rich in antioxidants like alpha lipoic acid, vitamin A and vitamin E, the product protects the skin from free radicals and works as an extra line of defense in an anti-aging regimen.
• Moisture is increased thanks to the lightweight yet hydrating formula.
• It's ideal for sensitive skin, thanks to its paraben-free formula. It also contains no oil, talc, wax or fragrance.
• Even the sweltering summer heat can't mess with the mousse-like texture of this gel. Both sweat-proof and water-resistant, it promises hours of prolonged wear and can even be worn with other color cosmetics.

Its effectiveness is dependent in part on choosing the correct color for your skin type. The product is available in five sheer shades. Ranging from lightest to darkest, they are:

• Translucent: Ideal for individuals with normal skin who want to reap the product's benefits without requiring any color coverage.
• Luminous: Ideal for very light or fair skin, this neutral color leaves behind a natural finish.
• Radiant: Ideal for fair to medium skin, this color boasts a medium beige finish.
• Rich: Achieve a gorgeous, warm tan with this hue if your skin is fair to medium in tone.
• Decadent: Achieve a golden, sun-kissed, bronze glow with this hue if your skin is medium to dark in tone.

It's important to apply this product properly in order to really notice a difference. Simply pat it onto the face (and neck, if desired) and smooth the product gently into the skin. Use the gel sparingly and do not rub. If more product is required, simply wait for the first layer to dry before applying a second layer (or spot treating specific areas as needed).

The gel is available in two sizes:

• A large 1-ounce bottle in an airless pump package. To use it for the first time, simply press the pump several times to encourage the product's release. This size retails for $57.50.
• A portable .25-ounce tube, ideal for travel or simply for trying out the product without spending a fortune. This size retails for $17.50.

The Perfekt lineup also includes the Body Perfection Gel, a similar treatment that promises to perfect and protect the skin by disguising imperfections, hydrating dry spots and leaving behind a glowing hint of color.

All of the companies products are available at Sephora and on the company's official Web site.

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